How to make an awesome trailer? That’s the question. Last Friday we discussed our upcoming trailers. We try to release a new trailer soon!

According to Kert Gartner’s helpful blog post there are some important rules of thumb when creating a video game trailer. In my own words those are: entertain, shoot quality footage, tell a story, keep it focussed and short.

Entertain

When I stumble upon a new video game title – for example, on a video game website – I skip the text and I first watch the video game trailer. If the beginning isn’t entertaining I probably move on to the next article. For me, a trailer is THE source of information about a video game and the first seconds are crucial.

Of course it’s hard to entertain everybody. But, when the quality and tone don’t match the actual game, it might work against the game.

That’s why we concluded that we must take the time to create some quality trailers. In particular because a good, entertaining trailer contributes to letting the world know that Caromble! is a great game!

Thankfully, for our next trailers we will get the help of our friend Jasper who happens to have studied Film and Television Studies and who likes to create and edit movies.

Brainstorming about trailers

Shoot quality footage

Although I like pixel art and the pixelate effect we use in our game, it’s expected to have a high resolution trailer with a minimum of 720p. This means capturing insane amounts of raw data on a machine that doesn’t drop frames while recording.

Caromble! is not yet finished. We would really like to release a new gameplay trailer soon, because we made a lot of progress since our last trailer in February. However, at this point we can’t capture all the footage we would like to put in our next trailer.

Tell a story

In its simplest form this means to structure the trailer. Give it a beginning, a middle and an end.

Caromble! has a story which we incline to focus on in our upcoming trailers. However, while brainstorming about our trailers we discovered that the game’s story still has some gaps… So, before storyboarding the trailers we have to finish our writing.

Keep it focussed and short

This is a general rule in communication and it also applies to video game trailers – and blog posts.

The end.

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